The New York startup wants sports teams, artists and venues to understand what fans do after entering an event, not just who bought a ticket.
Toutix has raised $3 million in seed funding from Evolution Equity Partners.
The company was founded in 2024 by Dillane Wehbe and Daniel Zhang, who met while studying at Durham University Business School in the United Kingdom.
Toutix develops software that connects information generated during live events, including ticket scans, purchases and attendance patterns.
The Data Problem Behind Live Events
Sports teams and entertainment venues generate significant customer activity during each event.
But information about ticket purchases, merchandise sales and attendee behavior often remains fragmented across different systems.
Toutix is developing a data platform that allows operators to consolidate this information.
Its AI model, Bruno, helps build customer profiles from event activity.
The platform operates alongside existing ticketing providers rather than replacing them.
From Fan Engagement to Revenue
Better information about attendees could help organizations improve sponsorship pricing, marketing, ticket sales and customer retention.
For example, knowing which areas of a venue attract the most visitors could inform decisions about commercial partnerships.
Toutix reports signing early clients, including Rhode Island soccer club AC Newport.
The company plans to use its financing to expand sales and marketing.
Its challenge will be turning fragmented event information into measurable commercial value while managing data privacy and integration requirements.
The broader opportunity is creating a customer intelligence layer for the live entertainment industry.
Founders: Dillane Wehbe and Daniel Zhang. Investor: Evolution Equity Partners.