The fintech is building a platform that allows major consumer brands to combine payments, credit cards, loyalty and customer intelligence.
Imprint has raised $130 million in new financing led by Khosla Ventures, valuing the New York-based company at approximately $1.9 billion.
Existing investors including Hedosophia, Ribbit Capital, Spice and Thrive Capital participated, alongside new investor Positive Sum.
Founded in 2020 and led by CEO Daragh Murphy, Imprint develops co-branded payment products and customer loyalty technology for consumer businesses.
The company expects to generate approximately $400 million in revenue in 2026, according to reporting by Upstarts.
Turning Payments Into Customer Relationships
Traditional co-branded credit cards allow companies to offer customers rewards linked to a particular brand.
However, the broader customer relationship often remains fragmented across banks, payment processors and loyalty software.
Imprint wants to combine those systems.
Its platform allows brands to issue payment products, manage rewards and develop a more complete understanding of customer spending.
The company reports serving more than two million members.
Its partners represent more than $500 billion in annual US consumer spending, although that amount refers to the overall spending associated with partner brands, not transaction volume processed by Imprint.
Expanding Beyond Credit Cards
Imprint is investing in additional payment options and AI technology.
As AI assistants increasingly help consumers research and purchase products, retailers may need new ways to recognize customers and apply loyalty benefits across digital channels.
Imprint wants to provide the financial and customer intelligence infrastructure behind those experiences.
The company has also announced a partnership involving Fanatics.
A Larger Opportunity in Commerce
Imprint competes with financial institutions, card issuers and loyalty technology providers.
Its advantage could come from integrating payment infrastructure with customer engagement and data analysis.
But financial products require responsible underwriting, compliance and sustainable economics.
The latest financing will support product development, AI capabilities and commercial expansion.
Its $1.9 billion valuation reflects investor confidence that brands will increasingly treat payments as part of their customer relationship strategy rather than a standalone financial service.
Sources: Business Wire; Imprint; Upstarts (11 November).